| Buying and Selling


When jumping into the Real Estate Market, it is so important to have the help of a knowledgeable agent by your side. But where exactly do you find this person?

It can be overwhelming because the fact is, in a city like Toronto, there are a MULTITUDE of Realtors to choose from.

And just like when searching for that ‘perfect someone’ – no one expects you to choose right the very first time, or each time after.


But, if you’re like us and search for perfection – consider these 3 POINTS when choosing who is going to represent you in your next real estate relationship, and get to know some of the questions you should ask.


1. Do Not Choose A Listing Agent ONLY Based On Commission

All Real Estate Agents are not equal – and no two are the same. It is important to know that only about 10% of agents account for 90% of the business in you area. Each will have their own marketing techniques and suggestions on how to prep for the listing (ie. staging and maintenance). When you choose an agent with a higher commission, it means that they will probably have a higher budget to advertise your property, which means having it reach greater numbers of buyers equating better chances of the price being pushed up with multiple offers.


Insider Tip:You know how it goes – you get what you pay for.  So why would an agent willingly work for less than competitors? Sometimes to stand out and set themselves apart from other agents in a competitive market. However, unless you have a guarantee that you will receive top notch service, consider shopping around until you find a commission rate and a realtor that match exactly what you are looking for.


2. You Shouldn’t be OBLIGATED To Use Your Best Friend Or Family Member

While everyone appreciates loyalty, it should go both ways. Chances are, you know someone in your circle that is an agent. However – choosing who is going to work on your behalf when making huge financial decisions should surpass a feeling of obligation to a friend if you come across someone who has the experience, education, network & negotiating skills that will benefit you in the long run.

You will be working with this person for a month or two, or maybe even longer, so it is super important to choose an agent that you like and can relate to, is generally impartial, and that you feel comfortable opening up and speaking honestly to through every step of the process.


3. TALK To Past Clients

In a new era of marketing and service, a brand and its salespeople are ultimately defined by those who experience it. If you want to get to know your potential realtor a little better, talk to their past clients or search for reviews and testimonials to get honest opinions from people just like you.


Insider Tip: Remember to account for human subjectivity. Some people are difficult to please or may just interpret a situation in a different light then another; so consider contacting more than one past client to get an accurate read.


Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth. – Marcus Aurelius 


Now that we have you thinking about things a little … here are some questions you should consider asking when ‘speed dating’ with your new potential realtor:



  • How long have you been in the business? Are you a full-time agent?
  • What were you doing before you got into the business? What type of past business and marketing experience do you have?
  • Do you personally own any real-estate? Have you ever bought or sold your own property?



  • Can you speak to the overall market and trends?
  • Can you speak to the specific area and asset class I am considering buying in?
  • Do you have any experience with renovations and design?



  • Can you show me examples of some of the past listings that you have listed yourself?
  • Do you provide staging?
  • How will you price/market my property?


Think a MUSE Realtor may be right for your specific buying or selling needs?


Call us at (416) 949-3818 or email us at [email protected] to learn more about us and our education-centric approach to Real Estate.


We Might Just Be The Perfect Pair! 

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